brandB®
ARCHIVE / XPRY / 001 VIEW ARCHIVE
XPRY red and blue artwork
EXPIRE
ARCHIVE OBJECT 001
CONDITION: ACTIVE
CULTURAL DECAY / DESIRE / SPECTACLE
SCROLL ↓
XPRY / LIVING ARCHIVE
OBJECTS / GARMENTS / BROADCASTS

THE
IMAGE
BECOMES
UNIFORM.

Clothing concerning corrupted memory, spectacle, manufactured innocence and the death of permanence.

PRINT FRAGMENT / 001
ALIGNMENT: FAILED
READABILITY: OPTIONAL
XPRY / LOOKBOOK 001
PHOTOGRAPHIC EVIDENCE

WORN
AFTER
DARK.

The garments leave the product board and become warning, camouflage and public evidence.

NIGHT STUDY / FULL SYSTEM
BLACK / WARNING YELLOW
MIXED SYSTEM / PUBLIC PRESENTATION
GARMENT AS SIGNAL
XPRY tracksuit look
XPRY REPENT look
WORN

EVERY
THING
XPRYS.

PROJECT STATUS: INCOMPLETE / STILL DECAYING
XPRY / THESIS 001

Clothing made from the images we were told were innocent. Nostalgia is not harmless. Culture is temporary. Nothing stays sacred once it becomes a product.

XPRY / IDENTITY DISASSEMBLY
PRIMARY MARKS / FAILED ORDER
SCALE: UNCONTROLLED
PLACEMENT: UNAUTHORIZED
CONCEPTUAL CLOTHING / FALSE PERMANENCE

MADE TO BE
WORN.
BUILT TO
DISAPPEAR.

GRAPHIC
OBJECTS.

Artwork is treated as evidence. It becomes altered through placement, wear, print failure, repetition and time.

Corrupted cartoon artwork
REPENT artwork
ARTWORK 001 / ARTWORK 002
CONTENT REMAINS UNRESOLVED

XPRY

XPRY / FOUND GRAPHIC STUDY 001
APPLICATION UNKNOWN

MARKS
WITHOUT
PERMISSION.

PRINT FRAGMENTS / WALL LANGUAGE

Not every graphic needs to explain itself. Some marks exist like graffiti: repeated, misplaced, layered and left behind.

WALL STUDY / 001
SOURCE: GARMENT GRAPHICS
SCALE: UNCONTROLLED
ALIGNMENT: FAILED
DO NOT CLEAN
DO NOT CORRECT
Abstract XPRY graphic mark
MARK 006 / ROTATED APPLICATION
READABILITY NOT REQUIRED
XPRY / COLLECTION STUDY 001

THE
CLOTHES.

The graphic language leaves the page and becomes uniform, armour, public identity and proof of belonging.

FULL BODY SYSTEM / THREE COLOUR STUDIES
PRODUCT DEVELOPMENT / UNRELEASED
Three XPRY tracksuit colourways
GARMENTS / OBJECTS / PROPOSED OUTPUT
ARCHIVAL PRODUCT BOARD

WEAR
THE
WARNING.

Shirts, tanks, long sleeves, tracksuits and objects. The collection was never intended to behave quietly.

XPRY collection board
XPRY / CULTURAL EVIDENCE 001 PLAYBACK: CONTINUOUS
DEGRADATION PRESENTED AS ENTERTAINMENT

SOCIETY
COLLAPSES.
WE APPLAUD.

The spectacle is not separate from us. We consume it, repeat it and reward it. The collapse becomes content. The audience becomes part of the machinery.
CULTURAL EVIDENCE
ARCHIVE FOOTAGE
001 / LOOP
TRANSMISSION ERROR / 11:59:59

CHILD
HOOD
ENDED.

Distorted childhood artwork
XPRY / VISUAL EXPERIMENT 004

COLOUR
FAILURE.

Cyan, magenta, yellow and black. The mechanics of print pulled apart until the image no longer agrees with itself.

OUTPUT UNKNOWN / REPRODUCTION UNSTABLE
Abstract XPRY artwork

NO
AFTER
LIFE.